Strengthening the capacities of students as active media producers through co-production with social actors

Abstract

From the framework of communication and information and communication technologies for development, a training strategy was implemented based on the execution of social projects and a media co-production with real actors, to strengthen digital skills, project management and social responsibility in communication students. This work seeks to address a problem related to the limited skills linked to media production, reflected in national and local evaluations in future communicators in Mexico. It consists of an applied investigation from a qualitative methodology, through the scope mapping method. The main results indicate that the training strategy allowed students to fully experience and understand the process of media production and the development of capacities of interest. This educational experience, although located and contextualized, contributes to the training of students in communication careers, where attention is paid to the technical procedure in production, but to a greater extent in social commitment and in the role of the communicator as a maker of changes possible in the face of relevant social problems.