Intención de emprender socialmente en estudiantes de universidades públicas de la frontera norte de México
DOI:
https://doi.org/10.33010/ie_rie_rediech.v12i0.1112Palabras clave:
emprendimiento social, intención social emprendedora, Teoría del Comportamiento PlaneadoResumen
Esta investigación tiene por objetivo analizar los factores que impactan a la intención de emprender socialmente en los estudiantes de las universidades públicas de la zona fronteriza del noreste de México. El fenómeno de estudio se abordó desde el enfoque cuantitativo causal, recabando la información mediante la aplicación de la encuesta de Intención de Emprender Socialmente compuesta por 30 reactivos. Entre los principales hallazgos se encontró que la obligación moral y la autoeficiencia social empresarial afectan positiva y significativamente la intención social emprendedora. Por otra parte, la empatía y el apoyo social percibido no muestran significancia estadística, evidencia de la poca relevancia en la muestra. El presente estudio muestra los elementos que las instituciones de educación superior deben desarrollar para fomentar la formación de emprendedores sociales que coadyuven a la atención de sectores marginados.
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Derechos de autor 2021 Cynthia Cecilia Cavazos Carmona, Mariana Zerón Félix, Manuel Humberto De la Garza Cárdenas
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
