The use of the body in fashion photographs as way of learning for stereotypes in social networks

Abstract

The present essay comes from an ongoing research on fashion photography, tracing it as one of the most important points concerning the use of the body in the fashion image and the change that promotes the moral and aesthetic values ​​of the body. The appearance of haute couture in the 18th century with the English C.F. Worth, together with the impulse given to him by Pierre Cardin as one of the forerunners of the democratization of fashion, to which massive advertising channels are incorporated with the appearance of the first fashion photography dating from 1854, together generate the human physical ideals through models (bodies) that are disseminated through images, towards different ethnic groups, economic positions, cultural patterns and more. They were presenting an idealized body, but reduced to the idea of ​​simple physical matter. Currently, it can be said that most adolescents have been induced to follow these ideals, mainly through the image of fashion, causing changes in their educational, social and behavioral contexts. They make them choose political positions, segregate other social groups, impose their preferences on certain tendencies and previous social prototypes. These indirect media training structures are displayed on social networks through photographs taken or made by others. It is very important to analyze this phenomenon from different perspectives and disciplines in order to understand what is learned through fashion photography.